{"id":18281,"date":"2025-01-17T16:19:00","date_gmt":"2025-01-17T03:19:00","guid":{"rendered":"https:\/\/geeksonwheels.co.nz\/?p=18281"},"modified":"2025-01-17T16:19:07","modified_gmt":"2025-01-17T03:19:07","slug":"malvertising-and-fake-help-scams","status":"publish","type":"post","link":"https:\/\/geeksonwheels.co.nz\/security-safety\/malvertising-and-fake-help-scams\/","title":{"rendered":"Malvertising and Fake Help Scams"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><em>Next time you search for tech help, pay close attention to the search results before you end up getting led astray. Cybercriminals are creating fake websites and using paid advertising techniques so their malicious website is shown to those searching for tech help. Specifically, those looking for printer help.<br><br>So the next time your tech is playing up, skip the scammers and <a href=\"\/contact-geeks-on-wheels\/book-a-geek\/\">call us directly<\/a>. Alternatively, read on to learn how you can identify legitimate search results.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-2-1024x576.png\" alt=\"\" class=\"wp-image-18282\" srcset=\"https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-2-1024x576.png 1024w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-2-300x169.png 300w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-2-768x432.png 768w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-2-1536x864.png 1536w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-2-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Malvertising?<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Malvertising, short for &#8220;malicious advertising,&#8221; is a technique used by cybercriminals to lure unsuspecting users into visiting fake websites. These bad actors use paid advertising to ensure their malicious links appear prominently online<ins>.<\/ins> <ins>O<\/ins>ften targeting large, trusted websites like Amazon or Facebook.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Here\u2019s how it works<ins>!<\/ins> Imagine searching for &#8220;Amazon&#8221; on Google. At the top of the results page, you see an ad that seems legitimate\u2014the displayed URL matches Amazon\u2019s official address (e.g., https:\/\/www.amazon.com). However, if you inspect the ad\u2019s link, it leads to an entirely different, malicious site. Clicking on it could expose you to data theft or malware infections.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The real danger of malvertising lies in its ability to blend seamlessly into trusted platforms like Google search results. While we\u2019re accustomed to spotting scams in emails or social media messages, malicious ads in search results are less common and, therefore, more deceptive.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Over the years, users have grown to trust the top results on search engines, associating them with credibility and reliability. But with the increasing prevalence of sponsored posts, it\u2019s more important than ever to double-check where you\u2019re clicking\u2014even if it looks legitimate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-1-1024x576.png\" alt=\"\" class=\"wp-image-18283\" srcset=\"https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-1-1024x576.png 1024w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-1-300x169.png 300w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-1-768x432.png 768w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-1-1536x864.png 1536w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-1-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How To Spot And Avoid Malvertising<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">So now you know what malvertising is, how can you spot and avoid it?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid sponsored search results. If you already know what website or company you\u2019re searching for scroll down past the results with a <strong>Sponsored<\/strong> label. It is much harder for a website to rank in the top results organically which means they have \u201cearned\u201d their position through content, longevity and traffic.<br><br>This is good in theory, but if you are searching for an item you want to purchase you might just scroll past the best deal. So make sure you know how to spot authentic links as well.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Install a form of browser protection onto your web browser. We recommend <a href=\"https:\/\/www.malwarebytes.com\/browserguard\">Malwarebytes Browser Guard<\/a>.<br><\/li>\n\n\n\n<li>Verify any links before clicking on search results. You can do this by <strong>hovering<\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>\u00a0<\/strong><\/span>your mouse over the listing. The full link will appear in the bottom left of your window when using Google Chrome. Advertisers can put any link as the display link, even if the ad directs you to a completely different website. That means verifying the ad URL using the hover method is recommended.<br><\/li>\n\n\n\n<li>You should also be suspicious of results with headings like\u00a0<strong>Official Website<\/strong>\u00a0or\u00a0<strong>Genuine Official Store.\u00a0<\/strong>Authentic results don&#8217;t need to convince visitors that they are genuine. <br><\/li>\n\n\n\n<li>Lastly, illegitimate adverts often lack favicons &#8211; the small logo in the listings icon (circled above).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-3-1024x576.png\" alt=\"\" class=\"wp-image-18284\" srcset=\"https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-3-1024x576.png 1024w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-3-300x169.png 300w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-3-768x432.png 768w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-3-1536x864.png 1536w, https:\/\/geeksonwheels.co.nz\/wp-content\/uploads\/2025\/01\/Malvertising-Blog-3-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fake Tech Help Malvertising \u2013 Printer Drivers<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Traditionally malvertising has targeted users searching for large<ins>,<\/ins> frequently visited websites. Recently cybercriminals have been targeting tech repair services, specifically printer help. Below we\u2019ve got a few examples of malicious search ads, unearthed by cyber security company Malwarebytes. These results have popped up after users searched for \u201cHP printer help\u201d. This particular search returned almost half a page of sponsored posts before the official HP result.<br><br>By targeting those searching for tech help, the bad actors know their ads will likely be shown to those who are desperate for assistance or perhaps not overly confident with technology. Making it very easy to end up clicking on one of the malicious links.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Unfortunately, many of these sponsored ad results direct users to websites with \u201cdriver downloads\u201d. Drivers are a software component that enable your computer to communicate with your\u00a0printer.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">However, these malicious websites will not install printer drivers onto your computer. The website shows a field to input your printer\u2019s model number. It then begins \u201cinstallation\u201d. This is fake and leads to an error message instructing you to contact them for remote support. In some cases, a file may download, but this is likely malware and not a printer driver.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><em>Make sure you avoid these scams by following the steps above and using a trusted company that you know for tech support. Need to download drivers onto your device? <a href=\"https:\/\/geeksonwheels.co.nz\/contact-geeks-on-wheels\/\">Reach out to Geeks on Wheels <\/a>for guidance from the experts.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next time you search for tech help, pay close attention to the search results before you end up getting led astray. Cybercriminals are creating fake websites and using paid advertising techniques so their malicious website is shown to those searching for tech help. Specifically, those looking for printer help. So the next time your tech [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[645,647,644,648,646],"class_list":["post-18281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-safety","tag-fake-tech-help","tag-hp-printer-driver","tag-malvertising","tag-printer-driver","tag-tech-help-scam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Malvertising and Fake Help Scams - Geeks on Wheels<\/title>\n<meta name=\"description\" content=\"Searching for tech help? Look out for malvertising and fake help scams. 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